Drives and Controls best exhibition for industry
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DFA Media product story
Edited by the Engineeringtalk editorial team
Jun 30, 2006
The co-location of the Drives and Controls 06 exhibition with other major manufacturing shows was believed by many to be a contributory factor to their increased visitor numbers
Drives and Controls 06 has been confirmed as a great success based on extremely positive exhibitor feedback since the show.
The co-location of the exhibition with other major manufacturing shows such as Electrex, AirTech and MACH was believed by many to be a contributory factor to their increased visitor numbers.
Delegates moving between the shows meant companies received visits from people they may otherwise not have come across and exhibitors have commented on how the show exceeded their expectations, both in terms of enquiries and qualified leads.
Leading UK drives manufacturer Control Techniques described the exhibition as the best for five years.
Graham Bailey, sales manager, said, "Visitor numbers had doubled or even trebled from the last show".
"The link with MACH and the other co-locating shows proved to be very successful and the exhibition was well supported by Drives and Controls magazine." "Talk about being in the right place at the right time!" said Tony Pickering of Danfoss Motion Control, "We received a very big enquiry from a customer we'd been trying to court for some time and it was purely down to being at the show." The show was also effective in re-introducing old acquaintances, as Andrew Foulds of transmission belts specialist Megadyne pointed out: "The show has been fantastic for us, we've had a lot of visitors on the stand, including previous customers".
"Megadyne has grown considerably in the last five years, so it was great to be able to show our old customers all the changes and build brand awareness with new visitors." ILME was similarly impressed, describing it as the "best exhibition for our industry".
The company, which supplies plug connectors worldwide, also said, "We raised our profile through the exhibition and met people we would never normally have met".
"We'll be back in two years' time!" "This was our first time at a major UK exhibition," said Steve Hill of German switchgear manufacturer Steute, "and the response was much better than we'd anticipated".
"We had a high number of visitors to the stand and really raised awareness of our products." Value for money is always key when assessing the effectiveness of an exhibition.
Peter Curtis of Phoenix Contact is pleased with the return the show gave them: "Enquiries versus stand space were high, making the cost per lead very effective".
"Having a number of shows on at the same time clearly helped.".
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