Site boasts 5000 visitors per month
A
LC Automation product story
Edited by the Engineeringtalk editorial team
Feb 3, 2004
Visitors to the LC Automation website are downloading manufacturer PDF files in their thousands.
When LC Automation began planning its Internet site a couple of years ago, the initial design brief stated that: "the site should be the first port of call for engineers, designers, safety managers and anyone else who is looking for reliable and up to date information about automation, motion control or machinery safety".
It was easy to say, but a lot harder to put into practice.
Well the proof as they say, is in the pudding, and the site has proved so popular that it now has around 5000 visitors every month.
Not only are visitors looking at the latest news articles, application and product information, but they are also downloading manufacturer PDF files in their thousands; last month alone visitors download over 4000 copies of at least one section from the Mitsubishi Concise brochure.
And it's not all first-time users either; between 15-20% are actually repeat visitors.
Malcolm Chadwick, LC Automation's Sales Director explains the success: "We never wanted lcautomation.com to be a pushy sales site, with lots of pop-ups advertising cut price this and that.
LC Automation is a technical distributor and we focus as much on our service and backup as the products we sell.
We wanted the website to reflect that, so the emphasis is on giving the best information and latest news in an interesting and informative way - that's why the site has become so popular".
So many visitors bookmark the site and come back time after time, that it's not surprising that the volume of traffic has increased by 500% in the past 8 months.
"We are focusing our efforts on continually updating the website", continues Chadwick, "to make sure that all the content is correct and as up to date as possible.
No one wants to return to a site with poor information, broken links and dull, out of date content.
The website is really important to LC Automation, if we weren't going to do it right in the first place - we wouldn't do it at all".
The site also allows visitors to register online, giving them access to the e-quote facility as well as receiving a regular, monthly news update from LC Automation.
Once every month, registered users receive an e-mail with brief articles about recent news stories and the latest new product developments.
If an article is of interest, there are one click links to more in-depth articles on the website and the opportunity to download a PDF or request more information by e-mail.
Not what you're looking for? Search the site.
Contact LC Automation
Tel +44 1254 685900
Other LC Automation stories
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LC Automation offers latest Mitsubishi inverters
Mitsubishi Electric has introduced its latest generation of compact inverters, the FR-E700 series, which is available from LC Automation. -
Three-phase motors are available from stock
Foot, face and flange mounted versions are available with many of the most popular sizes (up to 18.5kW) ready for delivery or collection. -
Gear units come with top quality claims
Pujol Transmissions offers a wide range of gear units including worm, helical, bevel-helical, variable speed, right angle or inline, parallel shaft or coaxial. -
Servo-driven welding opens door on productivity
Fern Engineering Systems has designed a bespoke self-contained robot welding cell for Cell Security including a Mitsubishi FX3U PLC, MR-J3 Servo and E1000 Series HMI. -
Catalogue details sensor range
LC Automation haslaunched a new catalogue outlining a range of sensors from suppliers including Sick, Pepperl and Fuchs, Siemens, Lutze and Bihl and Wiedemann.
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