Product category:
Data acquisition Software and Communications
News Release from: LMS International
Edited by the Engineeringtalk Editorial
Team on 04 November 2003
Muls heads up indirect sales
Philip Muls has been named as General Manager of the LMS Indirect Sales Operation.
Philip Muls has been named as General Manager of the LMS Indirect Sales Operation Under his supervision, LMS will further leverage its indirect sales channels to realise business growth in large geographical regions, including Scandinavia, UK, Benelux, Eastern Europe, Latin America, China, India and Australia
This article was originally published on Engineeringtalk on 19 Mar 2001 at 8.00am (UK)
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Muls started his professional career at Unilever, where he held several product and account management positions.
After completing an MBA in international marketing, he held a number of international sales management positions at Swift, VersaTel and Real Software, for which he led disperse sales teams in Europe and the USA.
Marc Boonen, Corporate Vice-President Sales at LMS International stated: "A growing international scope and an extended product portfolio made the LMS indirect sales channels a strategic aspect of our business.
Philip Muls will play a important role in developing the channel strategy of sales representatives and distributor networks in over 25 countries".
"Expanding LMS business volume in distributed markets with all the language and cultural barriers that come with it is quite challenging", Muls said.
"My mission is to implement best practices in the LMS headquarter sales organisation as well as to inject push and pull programs in all our local markets.
Through tighter relationships with our worldwide network of distributors, we want to establish stronger customer relationships and increase our market share in a wide variety of industry sectors, such as automotive, aerospace, mechanical and white goods". Request free introductory details about products from LMS International ...
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