Awards double comes in less than a year
Less than a year after launching the Bionic Wrench, LoggerHead Tools has received the highest possible honours in two international product design competitions.
Less than a year after launching the Bionic Wrench, LoggerHead Tools has received the highest possible honours in two international product design competitions: the Red Dot award and the iF product design award.
LoggerHead Tools and Apple Computer are the only US companies to receive the highest honours in both prestigious international competitions this year.
Apple Computer was honoured for its iPod nano personal music player.
On 9th March 2006, LoggerHead Tools founder Dan Brown was honoured in Hanover, Germany, with an iF Gold award, one of the most coveted prises in product design, presented by the International Design Forum (iF).
The iF seal of quality design was given to 688 out of 1952 competing products from 37 countries, and only 50 of those were selected as iF Gold award winners for outstanding design achievement.
Only five of the gold award-winning manufacturers were from the USA: LoggerHead Tools, Apple Computer, Eton Corporation, Harman Kardon and IBM.
On 6th March 2006, LoggerHead Tools Bionic Wrench received the Red Dot award's "best of the best" distinction for pioneering design in its category.
The Red Dot is an internationally renowned design competition that provides an objective quality label for good design.
A total of 485 of the 2068 product submissions from 41 countries received a Red Dot for superior design quality and 36 received Red Dot: Best of the Best for pioneering design in a category.
Only two of the Best of the Best were from the United States: LoggerHead Tools and Apple Computer.
The 2006 Red Dot awards will be presented on 26th June 2006 in Essen, Germany.
"Creativity by itself is not enough", said Professor Peter Zec, initiator of the Red Dot award and President of the International Design Association.
"The products also have to be of high quality, and the task of design is to communicate this quality", he said.
The Red Dot jury's selection criteria included degree of innovation, practicality, formal quality, ergonomics, and self- explanatory functional quality.
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