Toren to apply marketing expertise
A
LonMark International product story
Edited by the Engineeringtalk editorial team
Mar 1, 2004
Marketing "rainmaker" Ken Toren has joined LonMark International as Chief Marketing Officer.
Marketing "rainmaker" Ken Toren has joined LonMark International as Chief Marketing Officer.
A seasoned marketing executive, Toren brings years of industry expertise to LonMark International.
As a newly formed corporation, LonMark International will take on an increased marketing presence with Toren ready to lead the organisation into a new era for the LonMark brand.
Prior to joining LonMark International, Toren was cofounder and Vice President of Marketing for REDmedic, a provider of portable medical records systems.
He was CEO of Grey Zone, a leading website management company providing secure extranet and content management software.
Toren also served as cofounder and CEO of KickFire, a global provider of automation, collaboration and project management software designed for enterprise marketing departments.
These positions, as well as, additional years in the field as a marketing and business executive for various start-up companies and nonprofit organisations gives Toren the ideal background to take on the unique challenges of marketing LonMark International.
Toren holds a Master of Education from Philadelphia's Temple University and has been a long standing member in a host of industry organisations including the American Marketing Association, TechNet and SVASE.
He also served on the Boards of TEN (The Enterprise Network), the South West YMCA, and as a business advisor for Sabra Software, REDmedic, Sendio, Vergics and Seabridge Software.
"The LonMark brand is widely recognised as the worldwide symbol of open systems.
I am pleased to be joining the organisation at the perfect time when demand is growing and our association is firmly establishing its leadership position as LonMark International.
I look forward to working with our members to expand our global reach through innovative marketing and partnership programs", said Toren.
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