Barnes to develop channels worldwide

A Lattice Technology product story
Edited by the Engineeringtalk editorial team Mar 9, 2005

Bill Barnes has been appointed as Director of Worldwide Channels for Lattice3D.

Bill Barnes has been appointed as Director of Worldwide Channels for Lattice3D.

Barnes will help drive Lattice3D's sales and market development through resellers and OEM channels.

Barnes brings more than 20 years experience in sales, channel management, marketing and business development in the software/high-tech industry, most recently as Director of International Sales at visualisation software vendor Actify.

Throughout his career Barnes has developed and managed sales channels, development partner programmes and OEM initiatives in North America, Europe and the Asia/Pacific regions.

"We're delighted that Bill is joining Lattice3D".

"With several hundred corporate customers now using Lattice3D software worldwide we have the proven solutions and the reference accounts to offer resellers an outstanding partnership opportunity", said Jeff Drust, Vice President of Business Development, Lattice3D.

"Bill's proven international ability to build long term partner relationships makes him ideal to continue our momentum and expand Lattice3D reseller networks in North America, Europe and Asia".

"Lattice3D has an exceptional product line built on the industry leading XVL foundation", said Barnes.

"I see a tremendous opportunity to accelerate Lattice3D's global growth through partnerships, resellers and OEMs".

Prior to Actify, Bill worked in a number of sales, channel management, marketing and product management roles of increasing responsibility for a number of companies in the visualisation software and CAD/CAM/CAE market including GE Calma, Graftek, MCS, Autodesk and Stereographics.

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