Ready-made assembly eliminates mistakes
A
Meese Orbitron Dunne Co product story
Edited by the Engineeringtalk editorial team
Mar 7, 2003
Retail-savvy plastics moulder Meese Orbitron Dunne has devised and developed a novel point-of-purchase lighting display for a major building products manufacturer.
Retail-savvy plastics moulder Meese Orbitron Dunne has devised and developed a point-of-purchase lighting display for a major building products manufacturer that ships in a single container, fully assembled and ready for immediate installation on the retail floor.
Featuring an interactive presentation of nearly a dozen different lighting fixtures and pushbuttons, the MOD display is prewired and tested to ensure assembly and operation meet the building product company's specifications while eliminating the costly, on-site assembly and misassembly that had been plaguing labour-strapped retailers.
The MOD display boasts a rugged base rotomoulded from linear low-density polyethylene (LLDPE) in a single unit with multiple openings in various sizes to accommodate the diverse range of lighting products to be inserted.
The base is crack- and scuff-proof and maintains its brand's colour despite the constant punishment of the retail home centre environment.
The attractive MOD design places graphics prominently at the top and bottom of the display to catch consumer attention and leverage the building product company's name brand awareness.
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