Company etches logo in a human hair
A
Maxsys product story
Edited by the Engineeringtalk editorial team
Jul 11, 2007
In order for customers to gain a better understanding of how the Fuel+ technology works, Maxsys arranged for the etching of its logo onto a human hair.
Maxsys, the Walsall based developer of the energy saving Fuel + system, has collaborated with Birmingham University to etch its logo on a single human hair.
The project aims to visually demonstrate the scale of nanoparticles,thereby helping customers to better understand the fundamentals of the Fuel+ technology.
Fuel+ works by applying a finely calibrated magnetic field to the oil or gas in a combustion system.
The magnetic field aggregates nanoparticles in the fuel, which prevents fouling of the burner exchange surface and enhances combustion, creating a hotter flame.
The Fuel+ system comes with a guaranteed 5% reduction in fuel consumption - or your money back.
In order for customers to gain a better understanding of how the technology works, Maxsys arranged for the etching of its logo onto a human hair.
The project was assisted by funding from Advantage West Midlands and was carried out by scientists in Birmingham University's engineering department.
Dr Kyle Jiang took a single human hair and painted it with a thin layer of gold.
He then used a focused ion beam to etch Maxsys' logo onto the layer of gold and the hair beneath.
To gain an understanding of the scale of the project, the number of nanoparticles in the 'o' of the word 'lowering' on the company logo is around 23,000.
This offers a good example of the size of the particles that the Fuel+ technology manipulates.
Maxsys Managing Director Barry Singh explains why he felt the project would benefit customers: "We appreciate that it's important for our technology to be fully understood in order for our customers to make informed decisions".
"Luckily we were able to work in partnership with both Advantage West Midlands and Birmingham University to compete a project that we feel demonstrates clearly and impressively the scale of the technology we are working with".
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