Additives help packaging jump off the shelf
A
Milliken Chemical product story
Edited by the Engineeringtalk editorial team
Sep 16, 2004
Blue Underground, a Los Angeles-based company specialising in the DVD movie releases, has taken advantage of the ideal competitive advantage, combining brand building with unique packaging.
Blue Underground, a Los Angeles-based company specialising in the DVD movie releases, has taken advantage of the ideal competitive advantage, combining brand building with unique packaging.
Their secret to success is innovative clear tinted packaging that is proving to be a sales booster.
"The market for DVDs is growing so rapidly that you must distinguish your brand to be successful", said Christopher Lee, Art Director with Blue Underground.
"Unique packaging allows you to capture the attention of the consumer immediately and focus them on your label".
"In this case, Milliken was able to provide a blue-coloured case which matched our brand identity perfectly".
Blue Underground's first release with this innovative packaging approach is "The final countdown", a sci-fi action movie that hurtles a modern day aircraft carrier, the USS Nimitz, back in time to the beginning of World War II.
Not only can scene selections be seen through the blue, transparent box, but the unique inside cover features a hologram of the ship.
These features allure consumers to touch, feel and play with the unique packaging.
"We had hoped to sell 100,000 copies, and we have already surpassed that goal, with 'The final countdown' becoming one of our top five most popular films", Lee said.
"There is no question that the packaging has been a key in this success".
The DVD market has grown red hot since the new entertainment technology was first introduced nearly six years ago.
The number of DVD players in American homes has burgeoned to more than 73 million, giving rise to phenomenal demand for new movie titles on DVD and driving a growing number of companies, such as Blue Underground, to find new ways to make their new releases stand out with consumers.
Blue Underground's new DVD package takes advantage of two Milliken plastics additives: Millad 3988 that gives polypropylene its highest clarity and Milliken's ClearTint colorants, the clearest and most transparent colour for polypropylene.
These plastics additives, combined with a unique DVD package design, are helping to make DVD packages jump off the shelves at retail outlets.
Additionally, the ClearTint colorants are designed to perfectly match any brand colouring.
"We can create DVD packaging that allows the studios to use double sided printing so that scene selections and other graphics can be seen through the unique cover", said Jim Spry, Director of Global Business Development for Milliken and Company.
"This gives the studios a more aesthetically pleasing package as well as gives them the option of eliminating leaflets and booklets which are added costs".
Not what you're looking for? Search the site.
Google Ads
Contact Milliken Chemical
Related Stories
- Arnitel TPC enables compact brake tubes
- Laser Lines marks code on tiny area of oil seal
- Mac3 uses RTP fire-proof materials in float switch
- Electric shaker removes scrap from stamping press
- Combined starter-alternator reduces petrol use
Articles by product category
- Consultancy and Services (903)
- Machine Building (4,517)
-
Engineering Design Software (6,179)
- Engineering Design Software (12)
- 2D CAD software (200)
- 3D CAD software (1,157)
- FEA and structural analysis software (369)
- Fluid, thermal, noise, vibration software (334)
- Simulation, modelling, validation software (914)
- Rendering, visualisation, styling software (196)
- Materials design and moulding design software (151)
- Process, instrumentation, automation software (258)
- Electrical design software (164)
- Publishing and documentation software (229)
- Maths, charting, statistics, QA software (317)
- Data, document management software (310)
- CAM, CNC, production management software (568)
- File conversion software, data capture (351)
- PLM and collaboration software (649)
-
Drives, Motors and Controls (3,361)
- Drives, Motors and Controls (1)
- Precision Motors and Gears (411)
- Industrial Drives/Controls (1,276)
- Linear Drives and Motors (114)
- Industrial Motors (497)
- Stepper and Servo Drives, Motors, Controls (1,060)
- Small Mechanical Components, Joining, Tools (1,975)
-
Control and Instrumentation (5,028)
- Plantwide control (1,324)
- Plant- and Machine-Wide Communications (1,174)
- Smaller-Sized PLCs (387)
- CNC and Motion Controllers (184)
- Mid-range and Large PLCs (201)
- Power Supplies, Uninterruptible Power (562)
- HMIs/Operator Interfaces (294)
- Logic Controllers, Timers and Relays (96)
- Cabling, Conduit, Signal Conditioning (806)
-
Monitoring, Measurement and Quality (5,459)
- Monitoring, Measurement and Quality (1)
- Data acquisition Software and Communications (494)
- Data Acquisition Hardware and PC I/O Boards (472)
- Electrical and Electronic Testing, PAT Equipment (630)
- Form/co-ordinate, optical, vision instruments (703)
- Gauges, Indicators and Instruments (440)
- Data loggers (422)
- Materials testing equipment (421)
- Telecomms/network test equipment, software etc (154)
- Testing and Calibration Services and Information (500)
- Testing, analysing and monitoring equipment (1,222)
-
Electrical and Electronic Equipment Design (4,160)
- Batteries, chargers and circuit protection (555)
- Connectors, Terminals, Busbars, Slip Rings (679)
- Enclosures and Equipment Cooling Fans (709)
- Knobs, Handles and Enclosure Hardware (420)
- PCs and Embedded Systems (798)
- Electrical and Electronic Subassemblies (369)
- Electrical and Electronic Components (630)
-
Materials and Processing (2,963)
- Materials and Processing (5)
- Materials and components (2,215)
- Rapid Prototyping (458)
- Materials processing and testing (285)
-
Engineering Industry News, Resources (6,093)
- Engineering Industry News, Resources (4)
- Engineering Business News, Views (388)
- Engineering Exhibitions, Events (562)
- Engineering Conferences (425)
- Engineering Seminars (400)
- Engineering Industry Developments, Awards (633)
- Engineering Guides, Newsletters (349)
- Engineering Recruitment, Employment (219)
- Engineering Training Courses (433)
- Engineering Education, Resources, Standards (838)
- Engineering Industry Reports, Surveys (597)
- Electronic Resources for Engineers (278)
- Health and Safety Legislation (402)
- Health and Safety Strategy, Risk Assessment (113)
- Health and Safety Consultancy, Software (175)
- Health and Safety Events, Training, News (277)
-
Powertrain Design (3,598)
- Powertrain Design (2)
- Bearings (939)
- Chains and belts (326)
- Gears, brakes, couplings and engines (1,441)
- Hydraulic Components (471)
- Lubricants (418)
-
Capital Equipment (3,387)
- Capital Equipment (1)
- Manufacturing Machinery and Plant Equipment (468)
- Production line blowers and fans (62)
- Compressors and Air Treatment (510)
- Electronics Manufacturing, Tools, Instruments (192)
- Electrical hardware (131)
- Machinery and Production Equipment (1,093)
- Robotics, Handling and Storage (930)
-
Sensors (7,080)
- Sensors (8)
- Accelerometers and Vibration Sensors (427)
- Loadcells, Force Sensors, Torque Sensors (699)
- Pressure sensors (621)
- Flowmeters and Flow Sensors (618)
- Level Sensors and Leak Detectors (527)
- Linear Position Sensors (399)
- Rotary Position, Tilt and Angular Sensors (546)
- Proximity Sensors (700)
- Gas, Chemical, Radiation, Magnetic Sensors (284)
- Humidity and Environmental Sensors (152)
- Temperature sensors (612)
- Vision and Colour Sensors (1,384)
- Barcode Sensors (103)
- Valves, Pumps, Process Hardware (3,623)
