Shortform suits less technical staff
A
Moeller Electric product story
Edited by the Engineeringtalk editorial team
May 31, 2005
A new shortform version of the comprehensive main Moeller catalogue makes basic product selection quicker and easier for both wholesaler and maintenance staff as well as for less technical customers.
Moeller Electric has made available a shortform version of its comprehensive main catalogue, making basic product selection quicker and easier for both wholesaler and maintenance staff as well as for less technical customers.
The short form catalogue includes simple selection data along with full colour photos for the top selling Moeller industrial control components for the UK market.
"It can be a time-consuming task trying to find the right product in a catalogue the size of a phone directory, especially if you are not an electrician", explains Emma Crump, Marketing Communications Manager.
"By compiling our most popular products in the UK into a short form catalogue, our existing and future customers can find and select products both easily and quickly".
Nearly all of the ranges featured in the 64-page catalogue have been launched in the last three years.
This includes the new xStart contactor range, which saves electrical engineers and panel builders both time and space when installing motor starters.
If more in-depth product information is required, the main catalogue contains complete technical details of every part of Moeller's entire range - over 30,000 items in total.
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