Henry takes Entrada to market
An
Entrada Software product story
Edited by the Engineeringtalk editorial team
Aug 20, 2002
Debra Henry has joined Entrada Software as Vice President of Marketing and Communications.
Debra Henry has joined Entrada Software as Vice President of Marketing and Communications.
As a member of the company's executive management team, Henry is responsible for the overall corporate strategic marketing direction, including branding, product vision, strategy and corporate communications.
She will apply her years of experience to drive the corporate identity and branding for the company's Kinnosa and eChange Solutions offerings.
Prior to joining Entrada Software, Henry directed the corporate marketing and communications efforts for several privately held software development and services companies.
Previously, she was director of marketing for Avnet's Hall-Mark Division in Phoenix, Arizona, where she was responsible for the initial conception, development, execution and success of the company's IBM channel marketing program.
In this role, Henry managed and executed on a $3.5 million marketing budget in which she spearheaded value-added programmes that were considered "industry firsts" for the channel, including focused revenue-generating programmes, unique communications activities, brand identity campaigns and an automated process and metrics for marketing programme ROI analysis.
Her efforts were adopted globally as Avnet's relationship with IBM expanded across Europe.
"We are so fortunate to have Debi join the Entrada Software executive team.
Her contributions will be key in taking the company and our eChange and Kinnosa products to the next level", stated Bruce Williams, President and CEO of Entrada Software.
"Her vast experience in technology marketing coupled with her professionalism, creativity and ability to execute will be invaluable in communicating and driving the business benefits of Entrada's products and services to accelerate our growth and extend our leadership in our target markets", Williams added.
Henry has also held product marketing and brand management positions with several large technology distributors and solution providers in the Southwest.
She began her career at Texas Instruments in Dallas, Texas, in product marketing and quickly expanded her role to marketing communications management that included responsibility for market introduction for new products.
She holds a Bachelor of Science degree in chemical engineering from the University of Notre Dame.
"I am truly impressed with the entire Entrada organisation, its products and its unyielding commitment to achieve its business vision", said Henry.
"There is an enormous opportunity to unleash the potential of this company, identifying and developing a total solution set for our key market segments and strengthening our market position, and I am excited to be a part of it".
Not what you're looking for? Search the site.
Google Ads
Contact Entrada Software
Related Stories
- Virtalis - latest company news
- LMS partners with Von Karman Institute
- Transmagic announces JT format support
- Ansys to host 'engineering in energy' conference
- New name conveys core business
Articles by product category
- Consultancy and Services (903)
- Machine Building (4,517)
-
Engineering Design Software (6,179)
- Engineering Design Software (12)
- 2D CAD software (200)
- 3D CAD software (1,157)
- FEA and structural analysis software (369)
- Fluid, thermal, noise, vibration software (334)
- Simulation, modelling, validation software (914)
- Rendering, visualisation, styling software (196)
- Materials design and moulding design software (151)
- Process, instrumentation, automation software (258)
- Electrical design software (164)
- Publishing and documentation software (229)
- Maths, charting, statistics, QA software (317)
- Data, document management software (310)
- CAM, CNC, production management software (568)
- File conversion software, data capture (351)
- PLM and collaboration software (649)
-
Drives, Motors and Controls (3,361)
- Drives, Motors and Controls (1)
- Precision Motors and Gears (411)
- Industrial Drives/Controls (1,276)
- Linear Drives and Motors (114)
- Industrial Motors (497)
- Stepper and Servo Drives, Motors, Controls (1,060)
- Small Mechanical Components, Joining, Tools (1,975)
-
Control and Instrumentation (5,028)
- Plantwide control (1,324)
- Plant- and Machine-Wide Communications (1,174)
- Smaller-Sized PLCs (387)
- CNC and Motion Controllers (184)
- Mid-range and Large PLCs (201)
- Power Supplies, Uninterruptible Power (562)
- HMIs/Operator Interfaces (294)
- Logic Controllers, Timers and Relays (96)
- Cabling, Conduit, Signal Conditioning (806)
-
Monitoring, Measurement and Quality (5,459)
- Monitoring, Measurement and Quality (1)
- Data acquisition Software and Communications (494)
- Data Acquisition Hardware and PC I/O Boards (472)
- Electrical and Electronic Testing, PAT Equipment (630)
- Form/co-ordinate, optical, vision instruments (703)
- Gauges, Indicators and Instruments (440)
- Data loggers (422)
- Materials testing equipment (421)
- Telecomms/network test equipment, software etc (154)
- Testing and Calibration Services and Information (500)
- Testing, analysing and monitoring equipment (1,222)
-
Electrical and Electronic Equipment Design (4,160)
- Batteries, chargers and circuit protection (555)
- Connectors, Terminals, Busbars, Slip Rings (679)
- Enclosures and Equipment Cooling Fans (709)
- Knobs, Handles and Enclosure Hardware (420)
- PCs and Embedded Systems (798)
- Electrical and Electronic Subassemblies (369)
- Electrical and Electronic Components (630)
-
Materials and Processing (2,963)
- Materials and Processing (5)
- Materials and components (2,215)
- Rapid Prototyping (458)
- Materials processing and testing (285)
-
Engineering Industry News, Resources (6,093)
- Engineering Industry News, Resources (4)
- Engineering Business News, Views (388)
- Engineering Exhibitions, Events (562)
- Engineering Conferences (425)
- Engineering Seminars (400)
- Engineering Industry Developments, Awards (633)
- Engineering Guides, Newsletters (349)
- Engineering Recruitment, Employment (219)
- Engineering Training Courses (433)
- Engineering Education, Resources, Standards (838)
- Engineering Industry Reports, Surveys (597)
- Electronic Resources for Engineers (278)
- Health and Safety Legislation (402)
- Health and Safety Strategy, Risk Assessment (113)
- Health and Safety Consultancy, Software (175)
- Health and Safety Events, Training, News (277)
-
Powertrain Design (3,598)
- Powertrain Design (2)
- Bearings (939)
- Chains and belts (326)
- Gears, brakes, couplings and engines (1,441)
- Hydraulic Components (471)
- Lubricants (418)
-
Capital Equipment (3,387)
- Capital Equipment (1)
- Manufacturing Machinery and Plant Equipment (468)
- Production line blowers and fans (62)
- Compressors and Air Treatment (510)
- Electronics Manufacturing, Tools, Instruments (192)
- Electrical hardware (131)
- Machinery and Production Equipment (1,093)
- Robotics, Handling and Storage (930)
-
Sensors (7,080)
- Sensors (8)
- Accelerometers and Vibration Sensors (427)
- Loadcells, Force Sensors, Torque Sensors (699)
- Pressure sensors (621)
- Flowmeters and Flow Sensors (618)
- Level Sensors and Leak Detectors (527)
- Linear Position Sensors (399)
- Rotary Position, Tilt and Angular Sensors (546)
- Proximity Sensors (700)
- Gas, Chemical, Radiation, Magnetic Sensors (284)
- Humidity and Environmental Sensors (152)
- Temperature sensors (612)
- Vision and Colour Sensors (1,384)
- Barcode Sensors (103)
- Valves, Pumps, Process Hardware (3,623)
