Russian seminar mission leads to £26k order
A
Manufacturing Technologies Association product story
Edited by the Engineeringtalk editorial team
Feb 14, 2006
Coventry firm gets quick returns from seminar mission to Russia with £26,000 order for 10 angle heads just two months later.
MTA member Coventry Toolholders saw rapid results from the MTA's recent seminar mission to Russia when its Centreline Division won an order for £26,000 for 10 angle heads just two months later.
Rob Gordon, Coventry Toolholders Managing Director, said: "This is a very promising start for us in a market that we have long seen as of great potential but one that posed some major logistical and language challenges for us to overcome".
"John Collins, Business Development Manager at the MTA, undertook to present our company and its products on our behalf".
The Centreline range of standard and bespoke angle head and speeder products can help machine tool users in Russia to improve the performance of their ageing machine tools without replacing them.
"Without the MTA's support on this we may not have been able to break into the Russian market for some time and would certainly not have received such a key order," said Gordon.
The MTA organises and runs several UK Trade and Investment (UKTI) supported seminar missions each year, often to regions that are emerging in the global manufacturing market.
Seminars are a suitable showcase where MTA member companies can demonstrate their international competitiveness and excellence in engineering and innovation.
Over the coming year, a dozen seminar missions are planned to emerging markets such as China, Russia, Turkey, Romania, the Baltic States, Malaysia and Thailand.
The MTA already has an advantage in the UK attack on the growing markets of China and Russia - both regions use the expertise in the market of the MTA China office in Beijing and MTA Russia office in Ekaterinburg.
Wherever possible, the MTA uses the local knowledge of the market through close links with the local British Consulate, UKTI trade advisers and regional representatives.
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