JCB Dieselmax and Andy Green are MIA's star turns
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Motorsport Industry Association product story
Edited by the Engineeringtalk editorial team
Dec 4, 2006
British motorsport fans will get their first chance to view the record breaking JCB Dieselmax at Autosport International, NEC, January 11 to 14, 2007, where it will be the centrepiece of the MIA stand
Andy Green, the man who piloted the record breaker to the new 350.092mph milestone for diesel cars will be there on Thursday and Friday (11 and 12 January), as will some of the brilliant engineers who made the success possible.
Said the MIA's Chris Aylett, "The JCB Dieselmax is the embodiment of Britain's global lead in R and D, innovation, high performance engineering and energy efficient motorsport".
"It comes as no surprise that several MIA members were fundamentally involved in the project, not least: Visioneering (design and engineering capabilities) and Ricardo (engines)".
"We are very proud to be able to feature this landmark car on our stand".
In other news, an MIA delegation visited the giant SEMA exhibition (31 October to 3 November) at the Las Vegas Convention Centre with a view to determining how best Motorsport Valley companies should be encouraged to exhibit there in 2007.
Said Chris Aylett, "SEMA is without doubt the most important show for UK companies interested in the USA aftermarket and tuning sectors".
"This huge event regularly attracts over 100,000 industry leaders from the automotive, truck and SUV, marine and RV markets from 100 countries".
"It is quite simply the very best gateway to the American retail performance market".
"We will definitely be creating a subsidised package to help our industry and members take part next year".
Some 25 key members of the industry and sport have met at MIA headquarters to discuss how the event should evolve.
It was clear that this promotional concept has already attracted a huge amount of goodwill and commitment ongoing.
As an example, Mattel Toys (the makers of Whizz Wheels) are keen to play a key role, Haymarket have agreed to help publicise the activities across their motorsport publications and the MSA will once again be encouraging their affiliated clubs to participate in any way they can.
Said Chris Aylett, "By harnessing the vast resources of motorsport throughout the UK, we can introduce thousands of people to the sport we love and bring much needed new work to the industry as a result".
"This is the beauty of National Motorsport Week - it is a win situation for all concerned".
MIA membership has been growing steadily through the year, but the percentage increase doubled last month.
Said the MIA's Simon Webb, "There are a variety of reasons".
"We have been actively recruiting new members recently, but not all the newcomers have come as result of that".
"We hope the trend continues and would counsel anybody thinking of joining to come and visit our stand at Autosport International and find out first hand what we can do for their company".
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