Product category:
Fluid, thermal, noise and vibration analysis software
News Release from: nCode International
Edited by the Engineeringtalk Editorial
Team on 10 September 2004
Dynamic website unifies brands
nCode, a leading durability specialist, is to expand its activities across the globe and into further sectors.
nCode, a leading durability specialist, is to expand its activities across the globe and into further sectors Already a dominant player in the UK and US automotive markets, the company is to raise awareness of its range of products and services to the aerospace sector and the mechanical engineering world in general
nCode's new website brings together its core software brand with its hardware division, SoMat, which it acquired in 2001, to project a unified service offering to its customers.
The site, which will be one of its most important assets in achieving these aims, was developed by Internet consultancy Nemisys Enterprises - a consultancy whose core staff are themselves all from an engineering background.
Neil Kirtley, Marketing Director for nCode, who joined the company a little over a year ago with the responsibility of managing the push into the further markets, added: "Whilst we're already dominant in the automotive world with clients including Ford, General Motors, DaimlerChrysler and Audi, how many people know that our products are used by NASA to monitor launch vibrations?".
"The new site is carefully designed so that engineers performing technical searches will find us on the first page of Google - even though they are not aware of our capabilities".
"From there, they can easily pinpoint how we can help them via the intuitive navigation which channels the visitor via industry sector, technology type, or engineering problem".
"Approaching the website from an 'I don't know what you can do for me' basis means that the site has to be comprehensive - the new site already has over 200 pages".
With new products and information added regularly, nCode could not hand over day-to-day web development to a third party (it would have involved too much iteration and cost), so nCode went down the CMS (content management system) approach - and chose Nemisys.
Development only took six weeks from start to finish - which is remarkable by any measure, and sales leads are already pouring in.
nCode estimates that the site development will pay for itself within three months.
Education will also be one of the site's offerings, with a comprehensive worldwide listing of conferences and seminars on fatigue and durability testing and technical information on nCode's capabilities.
Kirtley added: "The new website has been developed with a content management system so that we can present the very latest news, events and information on durability and fatigue testing".
"Bearing in mind how we are using it to push us into different countries and disciplines, data capture has been integrated with our CRM system so that the most appropriate engineers can engage with potential clients with varying needs".
On grasping the internet nettle, Kirtley was keen to add: "Engineers are notoriously sceptical about marketing, but a well-planned web strategy has the potential to bring in and aid conversion of enquiries with a comparatively small outlay".
"Our new site already appears on page one of Google for the term 'fatigue analysis' and we have already been able to translate some of these leads into sales".
"I suppose we've been lucky to have discovered a rare breed in Nemisys - a bunch of engineers who are passionate about marketing".
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