Townsend strengthens management team

Edited by the Engineeringtalk editorial team Feb 28, 2003

Newage Transmissions has strengthened its senior management team with the appointment of Peter Townsend as Sales Manager for its off-highway products.

Coventry-based mechanical driveline equipment specialist, Newage Transmissions has strengthened its senior management team with the appointment of Peter Townsend as Sales Manager for its off-highway products.

Townsend joins the company with an impressive sales, marketing and engineering pedigree, gained within the automotive, off-highway vehicle and industrial sectors.

He also has a strong track record of export sales success and many years experience within the European, Asian, South African and Far Eastern markets.

"Peter's market knowledge will be a valuable asset in reinforcing and extending our operations", comments Newage's Sales and Marketing Director, Miles Johnson.

"In his new role, he will not only oversee development of the company's world-wide sales and service network for off-highway equipment, but also play a key role in identifying new product and market opportunities".

"Newage is the dominant supplier of axles and gearboxes to the UK's dumper truck manufacturers", adds Townsend.

"Our products' reputation for reliability, durability and performance makes them ideal for many other hydrostatic or electrically powered vehicle applications too.

We have identified major potential in the shovel loader and aircraft ground support equipment sectors and are currently working hard to convert a number of pilot installations into firm orders".

"A further Newage strength is the ability to adapt existing models or to develop completely new products to meet customers' precise requirements", he adds.

"This is the basis of several new product developments, which will shortly extend the capabilities of our 'driveline solutions' range".

"Recent expansion of our global distributor and service agent network has also given Newage a much more prominent market presence.

As a result, I am confident of building on our UK success with significantly increased export sales over the coming months".

Born and educated in Warwickshire, Peter Townsend joined Leamington-based Automotive Products as an engineering apprentice in 1966.

He subsequently put this experience to good use by taking charge of the company's technician and craft apprentice training schemes.

He also held several product design and development posts, before joining AP's braking systems sales team in 1988.

Seven years later, he left the company to take up a senior sales position with Birmingham-based steering wheel manufacturer, UTA Clifford.

In 1996, Townsend became European Sales Manager at International Transmissions, a member of the JCB Excavators group.

He was subsequently promoted to International Sales Manager at the Wrexham-based driveline equipment manufacturer, prior to taking up his new appointment at Newage.

Married with one daughter, Townsend is a keen sportsman.

He previously played rugby and football at club level and is currently a 10-handicap golfer.