Torque tool firm expands into China
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Norbar Torque Tools product story
Edited by the Engineeringtalk editorial team
Apr 25, 2006
Torque tool firm opens sales office in Shanghai following the success of dedicated torque laboratory in Singapore, opened in 2004.
Norbar Torque Tools has opened a sales office in Shanghai.
The expansion into China follows the success of its dedicated torque laboratory in Singapore, opened in 2004.
With operations in the UK, Australia, USA, Singapore and now China, the company can claim to be a global operation.
General Manager Ben Tzeng, who has worked with Norbar for 20 years, is setting up the office and a network of ten master distributors in the main industrial regions of China.
The master distributors will each serve a further network of local distributors in the regions.
A Chinese language web site and catalogue are already available and the local facilities will be expanded to offer a full service capability for torque wrenches, multipliers and calibration equipment.
Sales Director Philip Brodey said: "This new operation will enable us to make the most of all the exciting opportunities that exist in China today".
"The growth of manufacturing industry, nuclear power and the general infrastructure mean that there is a great need for our products and expertise".
"We are lucky to have someone with Ben Tzeng's experience and reputation to lead us on this journey".
Following the official opening ceremony, attended by several Norbar directors with over 100 distributor personnel and key customers, Norbar's Shanghai office has embarked upon a hectic programme of exhibitions and marketing to promote the new office.
With its range of torque controlled wrenches, multipliers and calibration equipment, Norbar's Shanghai office is already creating a stir across China.
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Contact Norbar Torque Tools
Tel +44 1295 270333
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Norbar Torque Tools offers Trucheck Plus
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Easy ultrasonic measurement provides load details
The USM-3 can provide a 0-10V analogue output to precisely shut off torque tools when a predetermined bolt stretch or load has been attained.
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