Product category:
Materials and components
News Release from: Oerlikon Balzers Coating
Edited by the Engineeringtalk Editorial
Team on 04 September 2006
New name in PVD coatings market
The world leader for PVD coatings has strengthened its market presence and is now branded as Oerlikon Balzers Coating.
The world leader for PVD coatings has strengthened its market presence and is now branded as Oerlikon Balzers Coating This rebranding is designed to underscore the company's position within the global Oerlikon brand and trigger synergy effects among the corporation's business units
This article was originally published on Engineeringtalk on 26 Apr 2007 at 8.00am (UK)
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All business units of the previous Unaxis Group, of which Balzers is a part, are combined under the single Oerlikon brand beginning 1st September 2006.
This move is a further sign of Oerlikon's commitment to its hundred years of industrial history and the traditional strengths of the corporation.
At the same time, it symbolises the consistent and integrated business strategy that involves customers, employees, investors, partners, and suppliers.
This decision is a milestone in the history of the corporation.
It is based on a comprehensive review of the brand strategy.
The focus is on uniform brand values and easily understandable brand architecture.
Brand awareness is more and more becoming a decisive factor, especially in the high-technology industry.
Therefore, Oerlikon recognises that brand image and development is a key factor for the organic growth strategy of the corporation.
As a result, Balzers will now be known as Oerlikon Balzers Coating and the business unit and corporate identities will change as follows: Balzers will now be known as Oerlikon Balzers Coating and the Unaxis Group will be simply known as Oerlikon.
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