Product category:
Smaller-Sized PLCs
News Release from: Omron Electronics
Edited by the Engineeringtalk Editorial
Team on 22 January 2003
Partner sales strategy differentiates
distributors
Omron Electronics has implemented an innovative new partner sales strategy.
In response to the requirements of industrial customers for more efficient purchasing and logistics systems, and for enhanced technical support, Omron Electronics has implemented an innovative new partner sales strategy The cornerstone of the strategy is the creation of four new classifications - each targeted at a particular area of supply - for Omron's distribution partners
This article was originally published on Engineeringtalk on 8 Jul 2008 at 8.00am (UK)
Related stories
Distribution boxes simplify field connections
Multiport distribution boxes simplify the applied wiring of sensor actuators, enabling multiple connections in an area with just one connection going back to the controller.
Snap mounting eases sensor installation
The novel mounting system used with E3FZ sensors completely eliminates the need for nuts and screws.
Omron Distribution Centres focus on the supply of products, Omron Technical Centres offer a high degree of technical knowledge, Omron Engineering Partners concentrate on the provision of turnkey solutions, and Omron Specialist Partners offer in-depth knowhow in one or more specialist areas, such as machine vision and motion control.
"Replacing the traditional undifferentiated lists of distributors and stockists with the new classifications means that customers can now decide quickly and easily which supplier of our products best meets their needs", said Omron's David Hughes.
"The new structure also makes it easier for customers to form close and mutually beneficial relationships with the supplier".
Further reading
Versatile light curtains ease installation
Rapid alignment is ensured by an alignment aid that uses intuitive LED indication and instantly shows whether adjustment is correct or incorrect.
Custom flowmeters suit varied gases
Omron can provide mass flow sensors suitable to measure any flow rate from 1mm/s to 40m/s or 1litre/min to 50litres/min of most noncorrosive gasses.
"Initial reactions to the new arrangements have been very favourable", continued Hughes, "with both our customers and our business partners finding that it offers real and substantial business benefits".
Under the new arrangements, Omron Distribution Centres have a wide understanding of the Omron product family, and can provide advice and support in selecting control components.
The centres concentrate on product supply, and the provision of associated added-value services, such as kitting and credit card purchase facilities.
These services are backed up by excellent logistics systems.
Omron Technical Centres have the ability to configure and maximise the performance of Omron products in a wide range of complex control applications.
They supply products on a next-day delivery basis, and offer both office-based and on-site support services.
Omron Engineering Partners can provide similar services to those of Omron Technical Centres but, in addition, have facilities for building and designing control systems using Omron products.
They also offer advice and consultancy leading to the development of complete control solutions, and offer a comprehensive range of support services, including out-of-hours support.
Omron Specialist Partners concentrate on providing solutions with the more specialised products from Omron's range, and are chosen for outstanding expertise in a particular field.
Areas served by Specialist Partners include machine vision, motion control, machine safety, and control software. Request free introductory details about products from Omron Electronics ...
• Omron Electronics: contact details and other news
• Email this article to a colleague
• Register for the free Engineeringtalk email newsletter
• Engineeringtalk Home Page
