Global site unites industrial automation

An Omron Electronics product story
Edited by the Engineeringtalk editorial team May 29, 2007

Industrial automation web portal is designed to ensure that customers receive consistent information wherever their operations are based.

Omron has set up a new global portal website for its industrial automation business which has been designed to ensure that its customers receive consistent information wherever their operations are based, and to further enhance Omron's visibility on the Internet.

The portal reflects the global nature of Omron's industrial automation business, which has sales and service bases in locations throughout the world, with roughly half of its sales generated outside of its home base in Japan.

This global growth has been supported by highly localised service delivery, in which Omron's country-specific, local-language websites have played a crucial role.

As Omron supports some of the world's largest manufacturers, the company is committed to provide a standardised and uniform service to its global customers.

Designed as a "one-stop-shop" for the latest information in English, the portal provides details on Omron's full range of industrial automation products and services, and also their stock availability around the world.

A key feature of the portal is an intuitive search system designed to help customers easily navigate around the wealth of information available.

The site also connects potential and existing customers to Omron's regional websites via an easy-to-navigate map on its top page.

All UK enquiries received through the portal site will be immediately redirected to Omron Electronics in the UK and answered by UK staff.

To ensure the portal is useful and relevant to users, Omron's Industrial Automation Global Service Centre based in Japan will analyse local enquiries for valuable customer insights that can be reflected in future product design and customer services.

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