New company takes control in Russia
An
Omron Corp product story
Edited by the Engineeringtalk editorial team
Oct 2, 2006
OEE-RUS is a new wholly owned subsidiary of Omron's Industrial Automation Business based in Moscow, Russia.
OEE-RUS is a new wholly owned subsidiary of Omron's Industrial Automation Business based in Moscow, Russia.
The new company, which will handle the sales and servicing of IAB's control equipment, is scheduled to start operations in October 2006.
Following the establishment in January this year of Omron's new sales subsidiary in New Delhi, India, this latest announcement represents a further commitment by Omron to serving its customers in the burgeoning BRIC markets.
Omron is the first Japanese manufacturer of factory automation and sensing products to promote business expansion through a full-scale entry into the fast-growing Russian market.
Political stability combined with rising consumer demand have encouraged foreign direct investment and stimulated steady growth in the Russian economy, particularly in the automobile industry, which has in turn fuelled the county's factory automation market.
Until now, IAB has serviced its Russian customers by stationing Omron Finland staff in Moscow.
"By establishing a local sales subsidiary with distribution rights, IAB aims to provide a more timely and personalised level of customer support".
"As a result, we aim to increase our share in the Russian market, targeting the high growth economies of St Petersburg and Moscow in particular", said Fumio Tateisi, IAB President.
OEE-RUS will offer a full array of control products including sensors, components, controllers (PLCs, motion controllers, inverters, servos) and networking systems, while its customers will benefit from direct sales as well as even higher levels of technical support, servicing and delivery.
Omron projects revenues of Eur 20 million in fiscal 2007.
Revenue is expected to grow five-fold compared with 2005 to reach Eur 50 million by 2010.
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