Product category:
Industrial Drives/Controls
News Release from: Power Efficiency Corporation
Edited by the Engineeringtalk Editorial
Team on 18 January 2006
New Sales VP for energy saving company
Power Efficiency's new Vice President of sales and marketingas was previously the Vice President of marketing at the Las Vegas Chamber of Commerce for almost nine years.
Michael Varney has been appointed Vice President of Sales and Marketing for Power Efficiency in Las Vegas Varney was previously the Vice President of marketing at the Las Vegas Chamber of Commerce for almost nine years
"I expect 2006 to be a breakout year for our company", said Power Efficiency's CEO Steven Strasser.
"Rising energy prices have become a major issue for domestic and international businesses".
"Energy users, utilities and utility regulatory agencies are searching for strategies to cut consumption".
"The time is right for our product line".
"I am confident Mike's marketing and sales background will be the catalyst Power Efficiency is looking for to achieve its place in energy conservation programs around the world".
"This is precisely the right time for Power Efficiency's products", said Varney".
"Companies everywhere want to reduce their energy costs and demonstrate their commitment to a better environment".
"That's exactly what our power controllers do".
"They are effective, proven, easy to install and they begin delivering return on investment the minute the switch is flipped".
"On my second day with the company, I watched an installation of a power controller on an escalator at a local department store".
"It was apparent to me from watching the technology deployed in a real-world environment that it provides compelling energy savings for Power Efficiency's growing customer base".
Varney joined the Las Vegas Chamber of Commerce in April 1997 as Vice President of Marketing.
Under his sales and marketing direction, the chamber sharply increased its membership, almost tripled its membership revenue and redefined its brand image in Las Vegas.
Many of the organisation's sales and marketing practices have become models for chambers of commerce around the country.
He brings thirty years of sales and marketing expertise to his new role at Power Efficiency.
He has served as a broadcast company executive and owned his own sales and marketing consulting firm in Madison, Wisonsin for six years prior to moving to Las Vegas.
He is a graduate of the University of Wisconsin with a BA in communications arts.
Varney served as the Chairman of the National Association for Membership Development and later served on the executive committee of the American Chamber of Commerce Executives.
He has lectured on the subject of sales and marketing at chamber of commerce conferences in states and regions across North America.
In 2004 - 2005, Varney served on the executive committee of Mayor Oscar Goodman's Las Vegas Centennial Celebration Committee.
Power Efficiency designs and manufactures controllers that reduce the amount of energy used by alternating current induction motors.
PEC power controllers allocate power in direct proportion to the required workload, eliminating wasted energy.
The company's core technology, which is based on patented improvements to NASA technology, is effective on motors that run at constant speeds and under variable loads.
These motors are found in escalators, elevators, grinders, granulators, mixers, saw mills and many other applications.
The savings from these controllers are typically 15-35%, but can be as high as 45%.
The controllers also reduce the operating heat of the motor, enabling significant motor life extension and downtime reduction benefits.
PEC products are UL-compliant and CE and CSA-certified.
The company also has a prototype unit applicable to single-phase electronic motors that are found in applications such as clothes dryers, refrigerators, vending machines, mixers and coffee grinders.
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