The better the customer, the better the benefits
A
SolutionsPT product story
Edited by the Engineeringtalk editorial team
Dec 14, 2005
Wonderware, whose products are available in the UK and Ireland from Pantek, has introduced a programme for value-added resellers (VARs) and OEMs.
Wonderware, whose products are available in the UK and Ireland from Pantek, has introduced a programme for value-added resellers (VARs) and OEMs.
The programme includes special pricing, purchasing and support options to improve sales efforts in the industrial and manufacturing automation market.
Structured in a multi-tiered way, the VAR/OEM Program builds progressive levels of technology and business benefits corresponding to VAR or OEM commitment to Wonderware's technical certifications and product purchase volumes.
The firm's software is backed by technical support and a certified training programme for engineers.
"Selling into the industrial marketplace can represent a challenge for many vendors and suppliers as they attempt to match the right products to meet a customer's specific technology and business requirements," said Nancy Venable, Wonderware's Principal VAR/OEM Marketing Manager.
"The process can be both time-consuming and expensive".
"Wonderware understands issues facing VARs and OEMs and has created a comprehensive programme that helps them successfully compete in the industrial market".
"It rewards those who make a commitment to Wonderware by offering aggressive pricing, product development insight and comprehensive service and support".
The three tiers are Affiliate, Associate and Premier.
The entry-level Affiliate tier is designed to provide technology assistance and various price benefits.
The Associate tier further rewards revenue and technical certification commitments with additional pricing structure benefits and a more comprehensive level of training and consulting services.
The Premier tier is designed to create a complementary relationship between Wonderware and VARs and OEMs by acknowledging their high level of commitment to joint business success.
Benefits include additional price savings, opportunities to work with Wonderware's senior product development management and customised technical case management and assistance.
Depending on the tier, additional programme benefits include access to low-cost development software and technical support, progressively favourable pricing upon VAR/OEM product certification, regular insight into product roadmaps, and invitations to pre-release software evaluations and conferences.
Depending on the tier, VARs and OEMs also can use the firm's expert knowledge base search tool, which provides online technical assistance.
By entering natural language queries in English, VARs and OEMs can find answers to questions 24 hours a day, seven days a week.
The tool also has self-learning capabilities and adapts itself based on feedback from users.
Wonderware software is based on Archestra technology that is designed to improve business processes by extending the life of legacy systems and leveraging the latest software advances.
It can increase revenue opportunities for VARs and OEMs by providing tangible methods to reduce the time it takes to develop and maintain end-user products.
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