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Product category: Electrical and Electronic Subassemblies
News Release from: Red Lion Controls
Edited by the Engineeringtalk Editorial Team on 17 February 2003

Red Lion signs up Routeco

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Red Lion Controls has appointed Routeco as a distribution partner for its complete range of products in the UK.

Red Lion Controls has appointed Routeco as a distribution partner for its complete range of products in the UK Says Rocco Colauto, Director Sales and Marketing Europe, Red lion Controls: "Routeco brings a wealth of experience and geographical coverage in the UK market to Red Lion's channel partners

We are delighted to add Routeco to our ever-strengthening distribution network in Europe.

This will enable us to better support our current award winning products and some exciting new additions to our range due throughout the first 6 months of 2003".

Says Tony Usher, Marketing and Support Director, Routeco: "We have always had a policy of allying ourselves with market leaders such as Red Lion Controls in order to offer our customers the very best brand leading products.

We are constantly reviewing and updating the services we provide, and we are pleased to find a partner so similar in outlook".

Says Kevin McCarthy, Global Vice President Sales and Marketing, Red Lion Controls USA: "We are extremely excited to begin a long relationship with such a fine company as Routeco who brings to the table both high name recognition and a strong value-add proposition throughout the UK".

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