Privacy seal recognises safe online practices
A
Reliabilityweb.com product story
Edited by the Engineeringtalk editorial team
Jun 6, 2002
BBBOnLine has granted Reliabilityweb.com the BBBOnLine Privacy Seal.
BBBOnLine has granted Reliabilityweb.com the BBBOnLine Privacy Seal.
"Businesses that qualify for the BBBOnLine Privacy Seal are demonstrating to their customers care and respect for the treatment of personal data", said Ken Hunter, president and CEO of the Council of Better Business Bureaus.
"The BBBOnLine Privacy Programme builds on eight decades of Better Business Bureau experience in fostering ethical business practices through voluntary self-regulation programmes".
The Council is the umbrella organisation for the 128 BBBs in the United States and Puerto Rico, and the parent organisation of BBBOnLine.
Companies applying for the BBBOnLine Privacy Seal undergo an extensive review to verify that they handle their online customers' personal data according to the stringent requirements set by the programme.
Web sites qualifying for the seal must post a privacy policy that is easy to find, easy-to-read and easy to understand.
The posted policy must include information on choice, access to data, transfer of information to third parties, data integrity, and security.
Close to 800 websites have been awarded the seal and several hundred companies are in the process.
The programme has received very favourable international recognition and has received applications from over 20 countries worldwide.
"Reliabilityweb.com has shown the strongest dedication to protecting its online customers' privacy by participating in the BBBOnLine Privacy Programme and posting the BBBOnLine Privacy Seal on their website.
We commend them for helping to build consumer trust and confidence on the Internet", said Charlie Underhill, chief operating officer of BBBOnLine.
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