Distributor network for chains being created
A
Rexnord UK product story
Edited by the Engineeringtalk editorial team
Feb 7, 2006
Network of distributors in the UK being developed to provide a local resource for chains, couplings and bearings, with the backing of appropriate support and sales tools.
Rexnord is developing a network of distributors in the UK to provide a local resource for its chains, couplings and bearings, and backing them with the appropriate support and sales tools.
"Distributors are key to our new sales and marketing strategy," said Derek Mack, UK Sales Director.
"A particular attraction for distributors is the non-compete element of our partnership which is extremely unusual in the power transmission industry".
Before the completion of the UK sales office in Redditch in mid-2005, Rexnord had been remote from its customers, operating through a limited number of distributors.
Now, with its UK office set up to provide support, the company views distributors (nationals and local independents) as the most direct and effective way of gaining an increase in market share by enhancing the service to customers.
Support for its distributors includes technical back-up in the field and office from recently recruited engineers with the relevant industry experience.
Marketing support in the form of free literature, sales packs for distributors' sales teams, and point-of-sale and exhibition displays complement the field activity.
The initial push will be on Rexnord's Rexpro high performance chain, which is similar in performance to stainless steel or coated chains.
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