Website packed with robotics resources
A
Smart Media Group product story
Edited by the Engineeringtalk editorial team
Jul 16, 2002
Smart Media Group's www.robotics-technology.com has established itself as a leading robotics industry website.
Smart Media Group's www.robotics-technology.com has established itself as a leading robotics industry website.
Buyers and specifiers from a multitude of industry sectors use the site as a means of gathering invaluable technology information quickly and efficiently.
The website features the leading manufacturers of robotics technologies such as robots, machine safety, components, industrial IT and systems integrators in a technical and informative format.
The TEK-centre offers visitors up-to-date coverage of new product launches, application/case studies and an extensive archive thereof as well as a handy exhibition calendar.
Smart Media Group's commitment to excellence means that all contents is subject to vigorous quality checks and regular updates.
This 'no-nonsense' approach has allowed www.robotics-technology.com to maintain a high level of quality and topical contents for its users, starting from high-calibre manufacturers and ending with cutting edge press coverage.
Prior to launching the website, Smart Media Group researched the robotics market for some time, conducting surveys amongst buyers, specifiers and manufacturers alike with the aim of establishing the exact needs expressed by both parties.
The results indicated that buyers and specifiers were spending large amounts of time looking for information, mainly in trade publications, exhibitions and the Internet and that a 'one-stop-shop' would provide a time- and money-saving alternative.
Manufacturers also embraced the concept of a single information source, as the focus of the website's target audience would allow for more precise marketing activities with a more tangible return on investment.
In www.robotics-technology.com, Smart Media Group has struck a balance between simplicity, focus and quality, a formula which is proving successful not only for its clients, the manufacturers of robotics technology but also for its users, the buyers and specifiers of these technologies.
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