Product category:
Machine Building Components
News Release from: DataLase | Subject: Virtual labelling
Edited by the Engineeringtalk Editorial
Team on 16 November 2004
Virtual labelling solves a sticky
problem
DataLase technology enables a revolutionary virtual labelling technique that eradicates the need to use adhesive labels on packaging.
With a new development of its DataLase technology, the colour change specialist, Sherwood Technology has produced a revolutionary virtual labelling technique that eradicates the need to use adhesive labels on packaging The innovative application allows images such as barcodes, Two-dimensional codes, logos, graphics etc to be imaged by a low power CO2 laser directly onto any surface, eliminating the time consuming process of printing on and applying labels to packaging
This article was originally published on Engineeringtalk on 30 Jun 2004 at 8.00am (UK)
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The virtual label becomes an integral part of the packaging, and unlike conventional labels will not peel or fall off the package.
This latest application of DataLase will particularly benefit industries which use labels on packaging, such as food and beverage and pharmaceutical.
DataLase is a nontoxic and environmentally friendly ink, coating or substrate additive that produces a positive image when marked by a low power CO2 laser.
The ink, coating or additive undergoes a simple chemical colour change and creates an image that is stable and has high contrast.
Traditional labelling technologies have been slow and complicated, relying on high maintenance thermal transfer or ink jet printers to produce labels.
Using a low powered laser to mark directly on the product is a much cheaper option than any established printing technique, as it removes constant maintenance costs and consumable costs, such as labels.
The process of virtual labelling also overcomes the problem of continuous stop/starting on the production line, virtually eliminating downtime by removing the need to print and apply labels.
By addressing the conventional shortcomings of traditional labelling technologies, DataLase offers a virtual labelling technique that is both time and cost effective.
Steve Kelly, Managing Director, Sherwood Technology, comments: "Virtual labelling is an application of DataLase that will provide huge cost benefits for the manufacturer".
"Not only is the technology considerable cheaper to use and maintain than previous applications, but the fact that it virtually eliminates downtime provides the opportunity to increase the average daily output".
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