Product category:
Manufacturing Machinery and Plant Equipment
News Release from: DataLase | Subject: Datalase, Datalase Clear
Edited by the Engineeringtalk Editorial
Team on 17 November 2004
Lasers join fight against brand
counterfeits
Sherwood Technology's Datalase, the new generation colour change technique for an infinite range of solutions, is being used in the fight against counterfeiting.
Sherwood Technology's Datalase, the new generation colour change technique for an infinite range of solutions, is being used in the fight against counterfeiting Datalase and Datalase Clear can be used for brand protection and security applications by providing products with their own unique mark
This article was originally published on Engineeringtalk on 30 Jun 2004 at 8.00am (UK)
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Colour-change specialist Sherwood Technology will be making its debut at Pack Expo 2004, McCormick Place, Chicago.
Combining chemistry and substrate conversion, the technology's colour change mechanism can be triggered by low power CO2 laser light energy claimed Sherwood.
Anti-counterfeiting is a growth market, the objective being to identify luxury or high-value products in a way that minimises their fraudulent reproducibility.
Datalase is claimed to allow products to be tagged permanently and discreetly, without the mark being removable.
Further reading
Additive is clear solution for laser marking
Following the successful launch of DataLase earlier this year, colour-change specialist, Sherwood Technology has released its innovative new product, DataLase Clear.
Virtual labelling solves a sticky problem
DataLase technology enables a revolutionary virtual labelling technique that eradicates the need to use adhesive labels on packaging.
It can be used for a range of covert and overt security applications.
For example, Datalase has the ability to overtly mark a product with its own distinctive 'finger print'.
This 'finger print', such as a tiny 2D datamatrix code is formed through films, such as polypropylene and polyethylene, allowing it to be permanently embedded or 'sandwiched' in laminates.
The Datalase chemistry is incorporated at the manufacturing stage and can be subsequently laser marked.
This technique can be used in products as diverse as cigarette and cosmetic packaging.
It is a particularly effective tool in preventing counterfeiters and grey market trading as the 'finger print' can not be easily reproduced or removed said the manufacturer.
Datalase Clear enables the covert checking of a product's authenticity.
The product allows images to be transferred on to transparent media via a laser without interfering with the translucency of the underlying substrate.
Counterfeiters are unable to spot the presence of the laser responsive Datalase Clear material as it only becomes visible when exposed to energy from a low power CO2 laser.
The image remains undetectable up to the very point where authenticity needs to be verified, a feature not possible with other techniques claimed Sherwood.
Steve Kelly, managing director of Sherwood Technology, commented: "The application of Datalase technology for the purpose of security features is a very new and exciting project.
Existing methods have become stagnant and predictable to counterfeiters who find ways around them.
However, Datalase has the potential to revolutionise the market.
We expect brand protection applications to be key development areas for the technology." The Datalase's security applications will be available as a result of new and existing application licensing agreements and strategic partnerships with security substrate manufacturers added Sherwood.
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