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Expansion makes room for sustained growth

A Sensor Technology product story
Edited by the Engineeringtalk editorial team Sep 5, 2005

Expansion plans have been put in train at Sensor Technology, with additional premises and several other initiatives to prepare the company for a period of sustained growth.

Expansion plans have been put in train at high technology torque measuring company Sensor Technology, with a move to additional premises for the operational staff and several other initiatives to prepare the company for a period of sustained growth.

The new building is at Heyford Park near Oxford and houses production, sales and marketing, admin and management.

There is also space available for the customer/project development team to move in in the foreseeable future, although for now they remain at the original headquarters, a converted water mill in the nearby Cotswolds.

"The mill has tremendous character and, as we'd been there since the company founding in1976, a real sense of home to it", says Director Tony Ingham.

"But we've outgrown it and need somewhere more suited to modern business and with better access and communications".

The quiet location of the mill makes it ideal for the research and strategic management functions that will remain there.

There are several long term research projects underway, including development of a flange-format version of Torqsense, the noncontact torque transducer that is the company's core product, and an entirely new way of measuring nano-torque for super-precision applications.

Ingham and his fellow founding directors, Anthony and Brian Lonsdale, have been joined on the board by Nick Hopkins as Commercial Director.

Hopkins joined the company three years ago after an intense career on the General Staff of the British Army and having gained an MBA.

Sensor Technology is experiencing a step increase in demand for Torqsense since the launch last year of its new 310 series.

"The 310 is designed for serial production, so we are converting from a bespoke systems builder to a volume manufacturer", says Hopkins.

"We've managed demand until now by rolling out the different sizes and supporting software in stages".

"But with Heyford's production capacity we are now ready to take on the world".

To this end new distributors have been or are being signed up around the globe, including Japan, the Czech Republic, Israel and New Zealand.

"Our existing distributors in Germany and America have really got to grips with the 310 and are setting a hot pace for the others to follow".

"Last year exports were 25% of our business, but we'll be over the 50% mark by Christmas", says Hopkins.

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