Plastic bearing specialist adopts new identity
A
BNL (UK) product story
Edited by the Engineeringtalk editorial team
Feb 2, 2006
Sarnatech BNL has unveiled its new name and corporate identity, reflecting a new era for the company after its recent acquisition from the Swiss Sarna Group by UK-based Plastics Capital.
Sarnatech BNL, a leading designer and manufacturer of innovative plastic bearing solutions, has unveiled its new name and corporate identity, reflecting a new era for the company after its recent acquisition from the Swiss Sarna Group by UK-based Plastics Capital.
The new name, BNL (UK) (BNL stands for "bearings non lube" and sees a return to the company's original roots founded in 1970), signifies the beginning of a new era for the company, now in its 36th year as a leader in its field.
The new corporate identity is designed to reflect BNL's status as a world leading provider of innovative plastic bearing solutions and gives the company a unique visual identity that is both modern and dynamic, reflecting its core competencies and values.
The clever design gives a feeling of movement, symbolising both a rotating bearing and the planned future growth of the company.
The colour blue has been retained (albeit a darker shade) as it is a colour strongly associated with the company.
The use of silver in addition, adds another dimension and represents the stainless steel of the balls used in a majority of BNL's bearings.
The new identity will be simultaneously implemented through a transitional process across the company's subsidiaries in the USA and Japan.
Their names will become BNL (USA) (formerly Sarnatech BNL (USA)) and BNL (Japan) (formerly Sarnatech Japan), respectively.
"BNL has enjoyed a steady growth in recent years and we wanted an identity that reflected our growing stature".
"The new logo design is fresh and distinctive and visually reflects our business to better illustrate who we are and what we do", said Managing Director, Dr Neil Partlett.
"The company's growth objectives remain on target and we are very optimistic about the future of the business".
"We have great confidence that the company's potential will be fully developed in the future under the wing of our new owners who are totally committed to continue to take BNL forward".
Not what you're looking for? Search the site.
Google Ads
Contact BNL (UK)
Related Stories
- Kluber Lubrication GB - latest company news
- SKF UK - latest company news
- NSK UK - latest company news
- Parker Hannifin acquires Aqua Pro
- Schaeffler standardises on Windchill
Articles by product category
- Consultancy and Services (903)
- Machine Building (4,517)
-
Engineering Design Software (6,179)
- Engineering Design Software (12)
- 2D CAD software (200)
- 3D CAD software (1,157)
- FEA and structural analysis software (369)
- Fluid, thermal, noise, vibration software (334)
- Simulation, modelling, validation software (914)
- Rendering, visualisation, styling software (196)
- Materials design and moulding design software (151)
- Process, instrumentation, automation software (258)
- Electrical design software (164)
- Publishing and documentation software (229)
- Maths, charting, statistics, QA software (317)
- Data, document management software (310)
- CAM, CNC, production management software (568)
- File conversion software, data capture (351)
- PLM and collaboration software (649)
-
Drives, Motors and Controls (3,361)
- Drives, Motors and Controls (1)
- Precision Motors and Gears (411)
- Industrial Drives/Controls (1,276)
- Linear Drives and Motors (114)
- Industrial Motors (497)
- Stepper and Servo Drives, Motors, Controls (1,060)
- Small Mechanical Components, Joining, Tools (1,975)
-
Control and Instrumentation (5,028)
- Plantwide control (1,324)
- Plant- and Machine-Wide Communications (1,174)
- Smaller-Sized PLCs (387)
- CNC and Motion Controllers (184)
- Mid-range and Large PLCs (201)
- Power Supplies, Uninterruptible Power (562)
- HMIs/Operator Interfaces (294)
- Logic Controllers, Timers and Relays (96)
- Cabling, Conduit, Signal Conditioning (806)
-
Monitoring, Measurement and Quality (5,459)
- Monitoring, Measurement and Quality (1)
- Data acquisition Software and Communications (494)
- Data Acquisition Hardware and PC I/O Boards (472)
- Electrical and Electronic Testing, PAT Equipment (630)
- Form/co-ordinate, optical, vision instruments (703)
- Gauges, Indicators and Instruments (440)
- Data loggers (422)
- Materials testing equipment (421)
- Telecomms/network test equipment, software etc (154)
- Testing and Calibration Services and Information (500)
- Testing, analysing and monitoring equipment (1,222)
-
Electrical and Electronic Equipment Design (4,160)
- Batteries, chargers and circuit protection (555)
- Connectors, Terminals, Busbars, Slip Rings (679)
- Enclosures and Equipment Cooling Fans (709)
- Knobs, Handles and Enclosure Hardware (420)
- PCs and Embedded Systems (798)
- Electrical and Electronic Subassemblies (369)
- Electrical and Electronic Components (630)
-
Materials and Processing (2,963)
- Materials and Processing (5)
- Materials and components (2,215)
- Rapid Prototyping (458)
- Materials processing and testing (285)
-
Engineering Industry News, Resources (6,093)
- Engineering Industry News, Resources (4)
- Engineering Business News, Views (388)
- Engineering Exhibitions, Events (562)
- Engineering Conferences (425)
- Engineering Seminars (400)
- Engineering Industry Developments, Awards (633)
- Engineering Guides, Newsletters (349)
- Engineering Recruitment, Employment (219)
- Engineering Training Courses (433)
- Engineering Education, Resources, Standards (838)
- Engineering Industry Reports, Surveys (597)
- Electronic Resources for Engineers (278)
- Health and Safety Legislation (402)
- Health and Safety Strategy, Risk Assessment (113)
- Health and Safety Consultancy, Software (175)
- Health and Safety Events, Training, News (277)
-
Powertrain Design (3,598)
- Powertrain Design (2)
- Bearings (939)
- Chains and belts (326)
- Gears, brakes, couplings and engines (1,441)
- Hydraulic Components (471)
- Lubricants (418)
-
Capital Equipment (3,387)
- Capital Equipment (1)
- Manufacturing Machinery and Plant Equipment (468)
- Production line blowers and fans (62)
- Compressors and Air Treatment (510)
- Electronics Manufacturing, Tools, Instruments (192)
- Electrical hardware (131)
- Machinery and Production Equipment (1,093)
- Robotics, Handling and Storage (930)
-
Sensors (7,080)
- Sensors (8)
- Accelerometers and Vibration Sensors (427)
- Loadcells, Force Sensors, Torque Sensors (699)
- Pressure sensors (621)
- Flowmeters and Flow Sensors (618)
- Level Sensors and Leak Detectors (527)
- Linear Position Sensors (399)
- Rotary Position, Tilt and Angular Sensors (546)
- Proximity Sensors (700)
- Gas, Chemical, Radiation, Magnetic Sensors (284)
- Humidity and Environmental Sensors (152)
- Temperature sensors (612)
- Vision and Colour Sensors (1,384)
- Barcode Sensors (103)
- Valves, Pumps, Process Hardware (3,623)
