Software deal enhances simulation

A SimX product story

Edited by the Engineeringtalk editorial team Apr 8, 2008

SimX can now provide a complete package of services ranging from consultancy on robotics and manufacturing, to simulation software and services.

SimX, a new Manchester-based consultancy and research company specialising in factory and robotics simulation, has signed an agreement with Visual Components to become the reseller in the UK of the Finnish company's low cost, high performance manufacturing simulation and visualisation software.

The agreement will now enable SimX to provide a complete package of services ranging from consultancy on robotics and manufacturing, to simulation software and services.

Prior to forming SimX key members of the company gained considerable experience in selling Visual Components to manufacturers and academic institutions, also providing implementation, training, and maintenance services.

A particular aspect of the experience, being continued at the new company, included developing systems based on the Finnish product, incorporating highly realistic and accurate, truly physics-based simulation software derived from US computer gaming technology.

"We want to sell Visual Components software in the UK because, in particular, its low cost means small- to medium-size enterprise (SME) manufacturers - a substantial market - may now be able to invest in essential and high quality simulation functionality", said Bob Lloyd, SimX's CEO.

"The equivalent would be prohibitively more expensive from big CAD vendors".

He added: "We believe the great functional value represented by the lower cost simulation software, combined with our knowledge and skill, can help SME manufacturers achieve 'right-first-time' production solutions, and fight back in a highly competitive world market".

Craig Lybeck, Visual Components' Sales Director, said: "We appointed SimX because members of the company have had considerable and prior experience of our software, coupled to success in its application and proven knowledge of industrial automation systems".

"The new company represents an ideal partner for UK manufacturers wanting to improve the competitiveness of their business operations through automation, who need affordable simulation tools to ensure profitable outcomes".