Product category:
Proximity Sensors
News Release from: Turck Banner
Edited by the Engineeringtalk Editorial
Team on 16 November 2000
Distribution deal for higher end sensor
market
Turck Banner's growing strength in the higher end sensor market has led it to adopt a new approach to the distribution of these more sophisticated systems.
Turck Banner's growing strength in the higher end sensor market has led it to adopt a new approach to the distribution of these more sophisticated systems The company's recent entry to the vision sensing market with the launch of PresencePlus, a camera-based, pixel-counting sensing system, is a good example
Customers often need more advice and support with this type of system than with its range of less complex sensor products.
Systems integrators are currently the main route to market for complex engineered systems, which are often made up of equipment from different vendors.
At the other end of the scale, simple products such as proximity switches and sensors require little technical support from a distributor or wholesaler.
In between, there is a growing demand for specialist distributors able to offer industrial end users some technical support and advice on the selection and application of the growing range of high tech sensing systems.
Turck Banner has therefore appointed Parmley Graham as its distribution partner for this type of sophisticated equipment.
Parmley Graham has 12 branches nationwide and is a leading distributor of control and automation products.
The business has been built on offering high levels of customer service and technical support, backed up by in-depth stockholding.
Nick Wilson, Managing Director of Parmley Graham, believes that the vast array of sophisticated systems now facing the end user means that the role of the specialist distributor in assisting with product selection will become increasingly important.
He says: "In the past, it was the manufacturer's responsibility to provide the engineering know-how, while the distributor's job was to simply deliver the product.
But by developing our own technical knowledge specialist organisations like Parmley Graham can now provide a more effective interface between manufacturers and customers than more conventional distributors." Mr Wilson foresees the gap between specialist distributors and conventional wholesalers growing as companies like Parmley Graham provide the sort of advice now offered by systems integrators.
"Many mainstream electrical wholesalers have added industrial products to their ranges, but these generally represent only a small part of their business," he says.
"Manufacturers need to know they are buying the most appropriate systems for their task.
Here the specialist distributor can help by offering an objective assessment of their needs and by providing an engineered solution incorporating products from more than one manufacturer." George Perkins, Marketing and Distribution Manager at Turck Banner, is enthusiastic about the arrangement: "Parmley Graham has invested in providing the right infrastructure for our more complex sensor products.
Here, the customer is often looking for something extra, such additional product information or specialist application advice.
Parmley Graham can add value to our products and I am delighted to have them as a distribution partner".
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