Product category:
Electrical and Electronic Subassemblies
News Release from: Schneider Electric
Edited by the Engineeringtalk Editorial
Team on 10 March 2004
Schneider refocuses on customers' needs
Following careful evaluation of feedback received from customers, Schneider Electric has realigned the operations of its Industrial Systems and Solutions group.
Following careful evaluation of feedback received from customers, Schneider Electric has realigned the operations of its Industrial Systems and Solutions group to better meet their evolving requirements and expectations Key elements of the realignment include the integration of specialist sales roles - such as those associated with drives - into the main sales operation, the addition of a new layer of customer contact management, and the grouping of engineering and marketing skills around customer needs
This article was originally published on Engineeringtalk on 27 Feb 2001 at 8.00am (UK)
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"The Industrial Systems and Solutions group was already achieving substantial success with its targeted commercial approach," said David Nicholl, the group's director.
"It's clear that customers benefit from access to a complete offer, and from dealing with people who offer a broad selection of products to meet their application requirements.
"We address these points exceptionally well, since, through brands like Telemecanique, Merlin Gerin and Sarel, we have the broadest offer of automation, power and control products and services.
"Despite our success, however," continued Nicholl, "customer feedback showed that, in some areas, our skills mix and approach were below the optimum which we would wish to achieve, so we have re-shaped our organisation.
"By making these changes, we will continue to grow our market share while, at the same time, improving customer satisfaction".
Nicholl concedes that, initially, the most visible effect of the changes is the loss of several specialist sales roles, but confirms that this, in no way, represents any change of commitment to particular products or product ranges.
"Essentially what we've done is to invest more in those application, sales and marketing resources which are most appropriate to our customers' needs," he said.
"Our offer remains as broad as ever, and over the coming months, you can expect exciting new introductions which support our "Simply smart" strategy, in all product areas.".
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