Christmas cards by e-mail
A
3T RPD product story
Edited by the Engineeringtalk editorial team
Jan 8, 2004
In the lead up to Christmas, 3T RPD raised GBP 238 from its customers, prospects and suppliers for CLIC (Challenging Cancer and Leukaemia in Childhood).
Each Christmas 3T RPD donates all the money it would have spent on Christmas cards to a national charity, with the emphasis being on contributing to a worthwhile cause with long-term aims.
3T sends Christmas greetings by e-mail to its customers, prospects and suppliers, and for every person that responds via a link to the 3T website, GBP 1 is donated to the nominated charity.
For Christmas 2003 3T chose CLIC (Challenging Cancer and Leukaemia in Childhood), a national charity committed to providing the best possible support to children and their families throughout the UK, and GBP 238 has been forwarded to the charity.
GBP 150 was donated to When You Wish Upon A Star for Christmas 2002 - a charity that fulfils the wishes of children with life threatening and terminal illnesses.
The highlight of each year is to charter four planes to take 400 terminally ill children to Lapland to see Father Christmas himself.
2001 saw 3T donating GBP 223 to BLISS, the National Charity for the Newborn.
BLISS works to give every baby born in Britain an equal start in life.
In any one year, 1 in 10 babies born in Britain will require special hospital care and 1 in 100 will require the highest level of care.
Sue Oram, Marketing Executive at 3T, said: "Whilst a conventional Christmas card is always received with appreciation, they do end up being thrown away or, at best, recycled a week after Christmas.
We toyed with the idea of buying charity Christmas cards, but really wanted to do something just that little bit different.
The majority of our marketing communication is via e-mail newsletters and through our website, so this was the ideal solution".
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