Australia beckons for Turck
A
Turck product story
Edited by the Engineeringtalk editorial team
Dec 13, 2007
Expansion is part of Turck's desire to aggressively expand its global business platform.
Turck has set up a subsidiary company in Melbourne, Australia.
Turck Australia was incorporated as a full subsidiary in August 2007.
Prior to this, Turck products have been distributed in Australia by Micromax, which will remain Turck's distribution arm for factory automation focused products with the full support of the new local subsidiary to help grow the Turck market.
"The company is already positioned well where Turck products are traditionally represented, such as in the automotive industry", says Cameron Dwyer, Managing Director of Turck Australia, "but the need was evident for a direct guiding hand to help position Turck's emerging products, such as process control and RFID".
Turck Australia aims to become a strategic partner in a customer's growth, rather than just another supplier.
"There are many new products in Turck's portfolio that will enhance the Australian marketplace", adds Dwyer.
"For instance, Turck's asset management technology and individual barrier products for process control, along with RFID packages and advancements in fieldbus technology, can aid many manufacturers in industrial and process automation companies".
The expansion is part of Turck's desire to aggressively expand its global business platform.
Turck currently employs over 2600 people in 25 countries and strives to offer customers the best products promptly, reliably and flexibly.
"Turck is dedicated to expanding this operation rapidly and changing its market position to that of one of the market leaders in Australia", adds Dwyer.
"Turck customers are constantly evolving, and it's important for Turck to adapt to the needs of those customers".
"A local subsidiary will help us achieve this considerably".
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