Safety professionals prefer UL mark
An
UL International product story
Edited by the Engineeringtalk editorial team
Feb 20, 2007
A 2006 study has revealed that UL is the most valued certification organisation.
A 2006 study conducted among 800 regulator officials, members of professional safety organisations, working in four regulated industries in the USA revealed that UL is the most valued certification organisation.
The survey participants belonged to four critical industry segments: electrical, building, fire protection and public health.
They were all members of the professional safety associations governing their specific industry: the International Association of Electrical Inspectors (IAEI), the National Fire Protection Association (NFPA), the International Code Council (ICC), and the National Environmental Health Association (NEHA).
Results show that 90% of electrical, building and fire regulators are extremely or very familiar with UL.
From this percentage, 97% are comfortable accepting the UL Mark without additional steps and 89% selected UL as one of the brands they prefer to work with.
Considering all industry segments, respondents are most familiar with UL, with 80% reporting to be extremely or very familiar.
The certification organisation that follows only accounts for 33% of the responses.
"Our brand affinity is very high for various reasons, first of all, UL was founded in 1894 with the clear mission to assess and guarantee the electrical safety of products subject to causing fire".
"Since then, we have worked and will continue to work closely with North America's Authorities Having Jurisdiction in order to preserve public safety", states Carlos Correia, UL's Vice-President and Managing Director of Consumer and Industrial Products in Europe and Latin America.
"The fact that for 97% of participants, the sole presence of a UL Mark on a product is enough guarantee of safety, significantly facilitates the commercialisation of any UL certified product to North America".
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