Joint venture brings balance to North America

Sales of Unibal dynamic balancing systems are set to rise dramatically in North America following the establishment of Reco-Unibal, a new joint venture sales and service operation in Michigan, USA.

Sales of Unibal dynamic balancing systems are set to rise dramatically in North America following the establishment of Reco-Unibal, a new joint venture sales and service operation in Michigan, USA.

The new company combines the strength of Universal Balancing's advanced component balancing technology with the extensive industry sector experience built up by Jon Braden and Bob Edwards, the founder of Reco and Associates.

Through the collaboration, Reco-Unibal will be responsible for sales and service support across USA and Canada for the complete range of Unibal component balancing systems.

"That includes everything from simple vertical axis machines, through hard and soft bearing horizontal axis equipment, to sophisticated special-purpose units, complete with automatic work handling and balance correction modules for integration into high volume prod"uction facilities", says Bob Edwards.

"This vast range of equipment - along with associated software and controls technology - were the reasons we were so keen to collaborate with Universal Balancing.

"The establishment of Reco-Unibal enables us to harness the potential of the North American market by offering a combination of top quality balancing equipment, backed by the highest levels of after-sales service and support".

Universal Balancing's Managing Director, Steve Fowler is equally optimistic about the launch of the new company.

"We have a definite technology advantage in several key areas, which we expect to convert into new orders very quickly.

In particular, the accuracy, cost and time cycle savings offered by our new prop-shaft balancing systems make them particularly attractive to automotive industry OEMs and Tier 1 suppliers.

Location of our new US operations in Michigan puts it in exactly the right place to capitalise on the requirements of this important market sector".

Fowler added that establishment of the joint venture company marks the latest stage in Universal Balancing's drive to increase its export sales.

"It builds on the growth in our overseas business following the signing of an agreement with Schmitt Europe 12 months ago - through which the Coventry-based vibration control specialist markets Unibal systems in Europe, Asia and the Middle East".

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