Materials company establishes mobile web presence
A
Victrex USA product story
Edited by the Engineeringtalk editorial team
Feb 1, 2007
Victrex has launched a new version of its website designed specifically for PDAs and handheld devices.
In a bid to improve access to materials data, Victrex has launched Victrex.mobi, an "on-the-go" version of its website designed specifically for PDAs and handheld devices.
As part of Victrex' strategy to continually innovate in all areas of the company, Victrex.mobi is the first of its kind to hit the global materials market.
Victrex Peek polymer and Vicote Coatings, along with company and application data, are featured on the site.
"As the world has become more mobile and we all spend more time away from our desks, we realise the importance of accessing data while on the move", said Terri Jordan, Global Marketing Manager at Victrex.
"With the launch of Victrex.mobi, we are giving designers and engineers instant access to important information while they are in the field".
Victrex.mobi is a redesigned snapshot of the existing Victrex.com website, which is available in English, Spanish, French, German, Italian, Japanese, Korean, Simplified and Traditional Chinese.
Victrex.mobi is available in English, with a planned roll-out into other languages in the next month.
Phase two includes the ability to download technical data, literature, seminars, and podcasts.
In addition, Victrex trade show locations and Victrex location addresses will be tied to online mapping, giving users the ability to follow a map on the mobile device to the Victrex location.
"The launch of Victrex.mobi is another element of Victrex' customer-first strategy", said Jordan.
"Customers in Asia and the US in particular identified a need to access information while they are in the field or on the road, where they are often only able to access the web through handheld devices, such as Blackberrys, Treos and other PDAs".
"Viewing and downloading information from a website can be difficult with handheld devices".
"With Victrex.mobi, users have simplified access to data no matter where they are in the world".
"The introduction of Victrex.mobi is an innovative step for a materials company like Victrex and we applaud their foresight", said Steve Williams, Creative Director and President of All Web Cafe, Victrex' Interactive agency.
"Mobi domains just became available a few months ago, and Victrex wanted to be one of the first companies in the world to have this type of offering".
"Users of mobi websites don't have to worry about compatibility or bandwidth issues and, with the touch of a button, they can toggle around numbered pages, making navigation easy".
"As the demand for online services intensifies, companies have to implement different and often sophisticated tactics to keep customers up-to-date".
"Mobi website technology is new and currently offers static sites that are simplistic in appearance, such as sites were when the Internet first began".
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