New recruits to expand visualisation markets

The recruitment of two new members for its sales team marks the entry by Virtalis into new business sectors.

The recruitment of two new members for its sales team marks the entry by Virtalis, Europe's top 3D advanced visualisation company, into new business sectors.

Paul Gately will be managing the newly announced partnership with PTC, the provider of product lifecycle management (PLM) software solutions, as well as spearheading the company's well-established sales effort in the automotive and aerospace sectors.

In a major coop for the Manchester-based company, PTC has named Virtalis as its preferred visualisation partner, and Gately, having held various high level sales and marketing positions within PTC, will be ideally suited to manage the relationship.

Tony Brown will have the challenge of opening up new sectors and deepening others for Virtalis.

With a wealth of experience in time compression and virtual prototyping, Brown will be taking new Virtalis products and technology to the marketing, retail, general engineering and construction sectors.

David Cockburn-Price, MD of Virtalis, said: "We are at a pivotal point in the company's history".

"We are expanding and are now ready to take on the challenge of selling into sectors that have never used advanced visualisation tools and techniques and possibly even think that the output of a computer is always 2D".

"Essentially, we have to show them the raw power of 3D".

"In so doing, we can prove the beneficial effect it will have on their design, manufacturing and sales processes, which sounds easy, but first we have got to convince them they need something they didn't know existed".

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