VR converts switch to sales roles

Virtalis has recruited three new members for its specialist sales team.

To further boost its position as the leading virtual reality company in Europe, Virtalis has recruited three new members for its specialist sales team.

David Cockburn-Price, Virtalis MD, explains: "We just didn't have the sales resource before to really reach out, both in the domestic market and in the increasingly important international one".

"Over the last three years, we have been transforming Virtalis into a marketing led technology company and this investment is a timely development".

The three new salesmen have been recruited at a senior level and share years of sales and marketing experience.

They are Paul McColl, formerly of Virtalis client Areva, and Julian Ford and Steve Carpenter, both founders of Visual Simulation Technologies and, before that, Anticyp UK.

In common with the rest of the Virtalis workforce, all are self-confessed gadget freaks.

In Paul McColl's case, he tried Virtalis technology at Areva, the world-leading power transmission and distribution business, and was so impressed by the possibilities it offers across engineering marketing, that he decided to join Virtalis in a sales capacity.

"Our exhibition stand was utterly transformed when we adopted Virtalis technology and moved to VR models".

"People's jaws actually dropped, our presence and visitor numbers at events was significantly improved and our brand perception was taken to the next level".

"There is enormous potential for me to create my own technical marketing niche, as this technology is still not widely known about".

Steve Carpenter and Julian Ford worked together in successfully building a GBP 3 million advanced visualisation business from scratch before selling out in 2004.

Ford explained: "Steve is based in the South of England and I'm in the North and between us we expect to create strategic campaigns for automotive, aerospace and computational fluid dynamics in the first instance, with other vertical sectors to follow".

Whereas Carpenter, who has a degree in industrial marketing engineering has been in sales throughout his career; Ford came to sales relatively late, working in microprocessor R and D following a degree in electronics.

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