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Consultancy team brings craftsmanship model

A Visioneering product story
Edited by the Engineeringtalk editorial team Jan 12, 2005

Coventry-based engineering company Visioneering UK has created a new consultancy team to help its customers in the automotive sector to make full use of the expertise of its engineers.

Coventry-based engineering company Visioneering UK has created a new consultancy team to help its customers in the automotive sector to make full use of the expertise of its engineers.

Chief Executive, Brian Horner, who is an active supporter of the Government-funded Automotive Academy, says that as OEMs and their first tier suppliers outsource more to businesses like Visioneering, the ability to add value in this way becomes critical.

He said: "This company is well known in the sector for the design and manufacture of models, tools, and fixtures, and now the Visionconsult team is highlighting the fact that we have expertise in allied fields that customers are often struggling to find".

"As an example, the concept of craftsmanship is a hot topic in the industry at the moment as car makers strive to create new models that will have all-round appeal for buyers".

"Visioneering's staff includes experienced engineers who have been responsible for introducing the craftsmanship model into some of the major vehicle manufacturers, and for putting in place the necessary technologies".

"So we really can help those customers who are working with the concept".

In the automotive sector, craftsmanship is defined as a customer-driven activity focusing on creating a quality product that meets all expectations in terms of appearance, fit, finish, feel, sound, smell and performance.

Under the craftsmanship model the vehicle needs to be absolutely right and, given the pressures to perform that car manufacturers are under, they also need to be right first time.

Horner said: "Our core expertise in model making and in precision measurement are obvious ways in which we can help".

"Additional help such as on-site support to resolve technical problems, provision of project management, and financial analysis can also be offered".

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